Hello,  I'm Soni

I do Multimedia

Video Editing   Web Development

More About Me

To introduce myself...

Profile Picture

As a Digital Lead, my Master's Degree coursework at NYU in broadcast graphics and video production, evolved into Interactive with Web Design training at UCLA.


Versed in all things design, creative
media is my playground. My goal in design is
to transform brand identity into an engaging interactive experience.


Effectively using software to express an idea,
my design proficiency is extensive and nimble.
My professional experience is a comprehensive mix of quality aesthetic, creative strategy
and brand impact.

  • 80%
    Creative Direction
  • 95%
    Digital Development
  • 90%
    Graphic Design
  • 85%
    Video Production
  • 85%
    Web + Interactive Media

More of my credentials

As trends in technology change and consumer culture pops, fashion cycles keep beauty aesthetic reaching toward quality consumer tastes.

Professional Experience

Digital Lead

New York, NY

HENKEL | International Beauty

• Principal for Interactive Strategy to grow user engagement through digital marketing, ecommerce, responsive web development, ROI analytics and retail partnerships
• Management of all creative initiatives for Education, Marketing, PR
& Sales departments, with design projects for in-store, online, tradeshows & all corporate events

Multimedia Manager

Los Angeles, CA

ALTERNA | Luxury Haircare

• Design direction from advertising to brand packaging to visual merchandising for a multi-brand, 75 SKU product line in 43 countries
• Lead to add celebrity & social influencer brand interactivity to robust standards & launch mobile ecommerce for multiple language, global site

Graphic Designer

New York, NY

CLARINS PARIS | Cosmetic Company

• Design brand visuals and fragrance gift sets for Boss, Hugo, Giorgio, Chrome & Lacoste
• Collaborate with Marketing to create product packaging to elevate seasonal retail promotions
• Layout in-store display collateral in 3-tier levels for national retailers

Creative Services Coordinator

New York, NY

HUGO BOSS | Fashion House

• Create seasonal campaigns for US publications from corporate advertising materials
• Generate art for showroom, sales tools & press kits following brand standards
• Visual Merchandising for Mens Furnishings for Barneys, Bloomingdale’s & Saks

Education & Training

Professional Certificate


Interactive Design

Coursework exploring new technology for creating robust experiences — user interface methodology, responsive strategy, social media application and web server coding.

Master of Science

New York University

Digital Imaging & Design

Curriculum that integrates creative discipline with emerging technologies. Development of next generation visualization using state of the art platforms for virtual reality, 3-D modeling, motion graphics and broadcast production.

Professional Certificate

New York University

Multimedia Technology

Technical aspects of working with multimedia systems for entertainment. Practice and research to explore the social, cultural and ethical potentials of new devices and software.

Bachelor of Arts

University of Hawaii

Fashion Media Design

Visual merchandising with a foundation of formal aesthetic and analytical graphic design language systems. Cross-disciplinary electives in contemporary techniques for product manufacturing and fashion promotion.

Creative Agency

Digital Director



Consultant for digital implementation of client initiatives. Projects are explored on a campaign basis, with assets designed and executed for measurable goals and objectives. Always excited to work with new businesses, it is rewarding to support modern entrepreneurship.

All things digital, media is my specialty.

Being able to support a brand through omni-channel, interactive initiatives —
I design solutions to elevate creativity and engage the viewer.

Video Design

Creating robust campaigns by managing photoshoots, storyboarding assets and editing in post, I work to create polished and impactful content.

Oscar Nominees

Agency Promo

Stylist Collection

Stylist Collection

Spokesperson Highlights

Project Runway Hair Tutorial

Influencer Promotion

50 Questions with Katie

Behind The Scenes with Katie

Corporate Meeting Showreel

Introducing Katie Holmes

Editorial Photoshoot

Introducing 1-Night Highlights

BAMBOO Beauty — Behind The Scenes

BAMBOO Beauty — Collection Overview

BAMBOO Beauty — Collection Training

BAMBOO Beauty — Stylist Education

Introducing BAMBOO Beauty

Web Design

Working to develop unique graphic stories and establish a robust online presence, I deploy best practices digital solutions for all devices and platforms.

Project Description Services Location Link
Creative Agency Responsive Web Design Digital Direction Los Angeles COLORSTORY
Producer Portfolio Professional Profile Coding, SEO and Web Design Los Angeles Nicole Ebeo
Corporate Site Global Deployment: Multi-Language Front + Back End Digital Direction LA | NY ALTERNA
Enterprise-Level eCommerce Responsive Web Design User Experience Lead New York CAVIAR Haircare
Business Site Online Portfolio Web Design Los Angeles BLUSH MEDIA
Creative Services

What Can I Do For You?

With years of inhouse experience,
I skillfully support the digital design & development of creative projects.


I'd Love To Hear From You

Got a creative idea you'd like to explore?
Let's discuss your new venture... and thanks for visiting!

Find Me @

West Hollywood CA 90069

Email Me @

Call Me @

Phone # 1 (808) 392 - 6262